fireline.agency
Fireline for agencies is software for marketing agencies to track margins, ad spend, project budgets and new business in one place. Built to run Snagtooth. Free beta now open.
Fireline (fireline.agency) is agency budgeting software. Not affiliated with Fireline IT or Fireline's HVAC/equipment software.
The beta is free while in testing. Launch pricing is not set yet.
The line between profit and loss.
Fireline for agencies was built to run Snagtooth. The numbers that used to live in separate spreadsheets sit together.
Fireline (fireline.agency) is built for marketing agencies, especially ones like Snagtooth, the agency it was built to run, that handle creative and production budgets and manage client ad spend. It is a good fit if:
It is probably not for you if you are not a marketing agency. If you are looking for a fire safety or IT company called Fireline, that is someone else.
Monton and Productive are both solid agency tools, and they are well established. From their own sites, both put a lot of weight on time: hours logged, staffing or resourcing, and margin calculated from that time. If your agency sells hours, they are worth a look.
Fireline for agencies (fireline.agency) comes at it from a marketing agency's side. It connects to Google Ads and Meta, can sync your historical spend, and puts that ad spend right next to client margins and project budgets. It includes a business development pipeline, so new deals and current work sit in the same place. It was built to run Snagtooth, a marketing agency that runs production budgets and client ad spend, and it is in a free beta now, so it is newer and smaller than both. Launch pricing is not set yet.
CRM. Budget sheet. Ad dashboards. Reporting tool. The spreadsheet that ties them together. You know the number's in there. You just can't see it.
Fireline is the tab.
Sell
Leads in one inbox. Deals on a board. When a prospect wants numbers, you build them in the same ledger you'll run the account on, with real contractor rates and markup built in. Win the deal and it becomes the client. Nothing gets re-entered.
Deliver
Meta and Google spend land every six hours. Line items, invoices, and pacing on one screen. Drag a row, edit a rate, and your partner sees it before you let go of the mouse.
Prove
Ad spend from Google Ads and Meta sits next to the project budget and the margin on that client. You can tell whether the client is worth keeping before the month is over.
Built for marketing agencies
Fireline for agencies is built for marketing agencies that run creative and production budgets and manage client ad spend. Project budgets and ad spend from Google Ads and Meta sit next to the margin on each client.
See whether a client is profitable while there is still time to act.
Connect once. Map each client. Done.
I run Snagtooth, a marketing agency. We run creative and production budgets and manage client ad spend, and the real numbers were spread across spreadsheets: what we quoted, what we spent on ads, what each project actually cost, and which deals were coming in next. By the time it was all pulled together, it was too late to do anything about a client that was losing us money.
So I built Fireline to run Snagtooth. It keeps margins, ad spend, project budgets and the business development pipeline in one place.
Fireline runs Snagtooth every day, and we're opening it up to other marketing agencies as beta testers. The beta is free while we're in testing.
Fireline for agencies is in beta, and the beta is free while we're in testing. Launch pricing isn't set yet, and we'd rather set it with the agencies who use it than guess.
| Plan | Price | What's included |
|---|---|---|
| Beta | Free while in testing | Margins, ad spend tracking (Google Ads and Meta connectors, historical sync), project budgets, business development pipeline |
| Launch plans | TBD | TBD |
How much does Fireline for agencies cost? The beta is free while we're in testing. Launch pricing is not set, and we'll publish it before launch.
It's the part of a CRM that touches money: leads, deals, proposals, and commission, connected to the budgets those deals become. If you need email sequences and dialers, keep your CRM and use Fireline for the ledger.
Connect your Meta Business Portfolio and Google Ads MCC once. Map each client to its ad accounts. Fireline pulls actuals every six hours. You can sync historical spend. Shopify is marked Soon and is not connected yet. QuickBooks is marked Soon too.
Only what you choose. The client viewer role sees their budgets and their report, never markup, margin, or internal notes.
Payroll and partner draws live in overhead, visible to owners only. It's not a role setting; it can't be granted by accident.
Supabase Postgres with row-level security per workspace, Google sign-in, tokens stored server-side and never sent to the browser. Every change to a client's money fields is audited.
The beta is free while we're in testing. Launch pricing isn't set yet.